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Most of use have a lot of ’stuff’ in our lives - from furniture to fashion. We’re all becoming much more aware of how the creation, use and disposal of these items can impact the people who make them, our planet and even ourselves. This podcast will share Interviews with amazing people who have made it their life goals to make a difference - creating businesses, campaigns and writing books to help us understand these impacts and make better choices going forward. Host Jo Salter, social entrepreneur and founder of ethical clothing business Where Does It Come From?, encourages them to tell their story so they can inspire us with the challenges they’ve faced, the impact they’ve had and their big why. Intro music - rushing deadlines by dylan-darby (from Pixabay) #greenliving #ethicalliving #green #ecofriendly #climatecrisis #ethicalbusiness #sustainability #ethicalfashion www.wheredoesitcomefrom.co.uk
Episodes
Tuesday Apr 25, 2023
Episode 31 Telling Producer Stories Through Technology with Ali Nourbakhsh
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
A growing number of people want to know where the items they use in their life come from - who made them and the impacts on people and planet.
The ethical market is growing. In the UK ethical sales and investments grew by over 34% in 2021 and the trend looks set to continue.
Businesses know that that customers are increasingly driven by their values - that's why greenwashing has become so common! But if a business can share the stories behind their products it can help them attract those values driven customers. It can also help build emotional connections between people and things - a key way to lead to positive behaviour change. This is the key premise behind Where Does It Come From? the ethical clothing and textiles social enterprise founded by podcast host Jo Salter.
In this episode Jo talks with Ali Nourbakhsh, technologist and founder of Rootip.io. Ali is a serial digital product developer, producing software and apps in London over the last 20 years to solve problems from public transportation to financial services. He started Rootip to enable sustainable and ethical businesses to clearly communicate their impact at the point of sales in order to increase conversion and create transparency.
Links:
Where Does It Come From? - https://www.wheredoesitcomefrom.co.uk
Rootip - https://www.rootip.io
#transparency #blockchain #storytelling #techforchange #technology #authentic #kindclothesthattelltales #changemaker #ethicalbusiness #bethechange #sustainability #sustainableproducts #peopleandplanet #businesswithpurpose #responsiblebusiness
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