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Most of use have a lot of ’stuff’ in our lives - from furniture to fashion. We’re all becoming much more aware of how the creation, use and disposal of these items can impact the people who make them, our planet and even ourselves. This podcast will share Interviews with amazing people who have made it their life goals to make a difference - creating businesses, campaigns and writing books to help us understand these impacts and make better choices going forward. Host Jo Salter, social entrepreneur and founder of ethical clothing business Where Does It Come From?, encourages them to tell their story so they can inspire us with the challenges they’ve faced, the impact they’ve had and their big why. Intro music - rushing deadlines by dylan-darby (from Pixabay) #greenliving #ethicalliving #green #ecofriendly #climatecrisis #ethicalbusiness #sustainability #ethicalfashion www.wheredoesitcomefrom.co.uk
Episodes
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
Cotton is often criticized as being unsustainable, polluting and water thirsty. However the truth is far more complex and such messaging is usually confused by the mass production and genetic modification that is a part of the current 'fast fashion' system.
Cotton has been farmed for fabric for thousands of years and supported livelihoods for farmers in many regions of the world. Cotton is a natural fibre that, when farmed in harmony with nature and without exploiting farmers, can be part of a regenerative system.
In this episode of the Where Does It Come From? podcast, host Jo Salter talks with Raddis founder Aneel Kumar Ambavaram. After studying agriculture and starting his career as a pesticide salesman, Aneel decided to change direction after seeing the effects of pesticides on farmers and soil. He now works with tribal cotton farmers on a radical new system - growing regenerative cotton and creating partnership models all the way from brands to farmers.
Raddis Cotton offers a way for brands to be part of the value chain instead of just purchasing what pops out of it at the end - creation connections, stories and transparency.
If you are brand who would like to be part of this, please do get in touch at hello@wheredoesitcomefrom.co.uk to find out more
Links:
Where Does It Come From? - https://www.wheredoesitcomefrom.co.uk
Raddis - https://www.raddiscotton.com
#regenerativecotton #sustainablefashion #ethicalfashion #transparency #valuechain #tribalfarmers #india #regenerativefashion #clothesthattellstories #sustainability #connectwithclothes #deeperconnection
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